Posts Tagged ‘british spellings by american posters’

The spectacle is hypersensitive to its own needs.

November 4, 2007

The spectacle is hypersensitive to its own needs. This is something of an understatement — its means and its ends are one and the same. But its physical diction over men, lonely crowds ruled and united solely by their own economy, allows it to shift its locus and blur its tracks so that any analysis of its history becomes discredited by the present.

When labour is reorganised to accomodate for automation, the commodity produced is both immaterial and fundamental to the spectacle, a contradiction which reflects its nature as having its own non-realisation as the only permissable goal. In colonised territories, hyperdeveloped societies at the periphery of spectacular absolution distort the native population to the point that every continued aspect of their unintegrated existence becomes a commodity, along with each negation in turn. This produces unique markets, accompanied by their typical dialogues, which, as well as buttressing the reigning order — as do all other commodities — can become exports to serve any needs of the spectacle across the planet. Whether these needs — the drive for “homeland security,” for example — arose because of the repercussions of commodifying colonisation or not is impossible to distinguish, as our orders are perpetually articulated a step ahead of our awareness.